Pop- Up stores..What are they?

I have been hearing alot about this so-called, "Pop-UP" shop/store for about a month now. With me being half way around the world not being about to participate in events like ... The Hundreds 5th Anniversary Pop-Up Shop the “5TH” and Foreign Family.... created a small capsule of products to round out the summer!

So after some reasearch, 2-3 google keyword searches later, I found my answer on trendwatching.com website....
"If new products can come and go, why can't the stores that display them do the same? Well, you guessed it, retail outlets increasingly do. From gallery-like shopping spaces with one-off exhibitions to mobile units bringing innercity-chic to rural areas, TRENDWATCHING.COM has noticed an increase in temporary retail manifestations around the world. We've dubbed this trend POP-UP RETAIL, as these initiatives have a tendency to pop up unannounced, quickly draw in the crowds, and then disappear or morph into something else, adding to retail the fresh feel, exclusivity and surprise that galleries, theatres and Cirque du Soleil-adepts have been using for years. To the delight of consumers, who are increasingly used to MASSCLUSIVITY and PLANNED SPONTANEITY. "

I have found some examples but, I will leave it up you to explore and discover the different types and places pop-up retail stores have graced.


enjoy.

Ok..ok...ok...
here is a good example I have found:





LEVI'S & ALIFE Last fall, Levi's partnered with alife, a hipster store/creative collective on the Lower East Side, to create a location that sold brightly colored, special edition alife Levi's at USD 165 a pair. With only 501 pairs on sale, and the store only being open from mid September to mid October, Levi's seems to get the idea the POP-UP game.





Here is a video of Breil's pop up store opening they had!