Self Edge, San Francisco. New Project

This second Rough Cut video features a visit to San Francisco's Self Edge denim shop. Owner Kiya Babzani talks about denim, leather, obsession with detail and shows us some of the new collaborations they will be launching this fall.

Kiya carefully curates what products the store carries, and specializes in brands that mostly use Japanese-made denim woven on looms from the 1960s and earlier. Self Edge offers brands that appeal to true denim connoisseurs, including The Flat Head, Iron Heart, Imperial, Mister Freedom, and Sugar Cane.

Kiya shares his inspiration and motivation, thoughts on craftsmanship, and a look at some upcoming product. Included in the Fall line-up is the SEXTW07 Self Edge x Triple Works collaboration and new cuts from Iron Heart. We also see the Self Edge x Flat Head chambray shirt.

The front window features an installation by artist Sidney Lo, his recently completed 365-days-in-the-same-Flat Head-jeans self portrait series, What Are You Wearing Today? (pictured above courtesy of Sidney Lo).

We had a great visit with Kiya and his wife Demitra Georgopoulos, a partner in the store. Kiya also showed us a few tricks on his Anti Yo, another of his passions and business ventures, and introduced us to a few yo-yo pros at one of their meet-ups.