William Brownstein of Kids Rx

Kids Rx is a pharmacy in Manhattan which caters entirely to the needs of young children. While they are equipped to serve the whole family, what sets them apart is their ability to customize medications for patients (and parents) specific needs. This kid-friendly pharmacy is actually able to add flavoring to medications, mix it into candies, or even put it into transdermal gels. Their playful, bright atmosphere and the variety of specialty products helps make the otherwise dismal business of sick children far more bearable.

The Great people at PSFK stopped by their West Village outlet to chat with William Brownstein, founder of Kids Rx, to discuss some of the difficulties of administering medication to children and how Kids Rx makes it easier.