These three man and their Companies have significantly altered the hip hop and fashion world around us. Design focus, casually against the grain, pushing the art of reaching the GenX crowd is what they are known for. Their philosophies and actions speak volumes, prompting retailers designers and entrepreneurs alike to follow their path.
Now, me personally they have given a face and a some-what name to this blend of fashion, urban wear, lifestlyes, and youth idealism; called Mash Culture! This term was used by David Gensler a few times and truely identifies the true heart of this youth culture. This is the time period where, " wierd is cool and, cool is...well...still cool" !
I just hapened to jot down some known and unknown information about these three individuals that might things clearer.

David GenslerA Strategist, Designer and Creative Director,
David Gensler is also the co-founder and acting President of the
KDU (Keystone Design Union), a private global design collective. The KDU spans 30 countries and consists of over 500 members from a wide variety of art, design and business backgrounds.
Gensler also serves as Creative Director of Designer Fashion label
SVSV (Serum Versus Venom) - a brand that reintroduced bespoke garments and accessories to global youth culture. He also serves as Editor in Chief of the
Royal Magazine a print and online magazine that focuses on the collision between art, science, design and business - the Cultivation of Culture fueled by global youth culture.
Gensler is an active guest lecturer and speaker on Dynamic Competitive Brand Strategy, Design Innovation and Youth Culture and is passionately engaged in research connecting media, economics, politics, philosophy and design.
Gensler has been credited with pioneering Human Brand Development – the strategy of applying corporate brand development tactics to Human (celebrity) based brands to achieve more predictable and sustainable results. Gensler also is credited for his early work in recognizing the emerging Mash Culture, a term now used to define global youth segments active roll in the development os transparent cultures and economies.
Before founding the KDU, Gensler was Chief Brand Officer of ROC brands, and President of Native DBG (the ROC’s internal innovation division) where David managed all brands under the Rocafella umbrella, including
Rocafella Records,
Rocawear, State Property, Armadale Vodka and approximately 10 other related global brands. Before the ROC, Gensler was CEO of Human Brand, a Brand Development and Design firm located in Philadelphia, PA. He also served as Chief Creative Officer of Monsoon, a Philadelphia based marketing and design firm.

Jeff StapleStaple Design is an independent, visual communications agency. Our goal is to understand the relationships that exist between intriguing companies and their target consumers. Formulating a straight-line channel of communication between the two is what we do best.
Our strength lies in our mere existence. We research the consumer to the point were we actually become the consumer. While most agencies begin the design process with “answers” or “solutions”; we start with “questions.”
Once we understand your consumer’s way of thinking, the creative process begins. We are led by creators; not by trend forecasters, focus groups, or tastemakers. After 10-plus years in New York City, we always found ourselves asking, “Why follow the leader? When you can be the leader?”
Creation is simple. Creation coupled with conviction and purpose is a while other ballgame. We create in order to facilitate the communication process between our clients and their audience. That translates into a successful company. Success marked no only by dollar signs, but also by the authenticity projected to their consumers. Once you grab hold of the ability to speak to your consumer, there is nothing your company cannot do.
We work in all forms of media including print, online, multimedia, and fashion.
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Karmaloop.com
-Mark MilecoskyMarc Ecko Enterprises (MEE) is a full-scale global fashion and lifestyle company. MEE reported sales of over $1.5B in 2007 and has 1,300 employees worldwide. Over the past 15 years, the group of companies that comprise Marc Ecko Enterprises (MEE) has grown to include: *ecko unltd., the leading young men's brand; Marc Ecko Cut & Sew, a contemporary menswear line; Zoo York, a line of action sports-inspired clothing and accessories; Complex Media, inclusive of Complex Magazine (circulation of 340,000); eckored juniors apparel; Avirex, a mid-tier sportswear brand; and Marc Ecko Entertainment, a videogame development and production company. MEE licenses include: Footwear (Skechers), Watch (Callanen), and Kids (Kids Headquarters). Complex Media LLC, the publishing and new media division of Marc Ecko Enterprises, is the leading provider of music, style and lifestyle content dedicated to emerging trends for young men. The company launched in 2002 with Complex magazine, a men's style guide and lifestyle publication with a circulation of 340,000, and launched the Complex Media Network in August 2007. The Complex Media Network is a vertical ad network consisting of eight Web sites: complex.com, slamxhype.com, nicekicks.com, bastardly.com, nahright.com, karmaloop.com, karmaloop.tv and planetxbox.com, generating 42,000,000 page views and 3.5 million unique visitors per month.
General Information
Income
In 2003 alone, the *ecko untld. brand brought in over $400 million in retail sales, while total domestic and retail sales for all MEE brands was approximately $1 billion.
Point of Sale
More than 5000 department and specialty stores domestically and in over 45 countries internationally.
Freestanding Stores
30 *ecko unltd. company annex stores. First full-priced store opened November '03 in North Attleboro, Massachusetts. 16 International stores.
Employees
Marc Ecko Enterprises currently has 504 employees in the US.
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http://www.marceckoenterprises.com/